Grade your real estate lead response time in two minutes. See how your first reply speed compares and what it costs you in missed appointments.
Answer a few questions about how you handle inbound leads and get a graded speed-to-lead score, plus the specific gaps costing you appointments.
Under 5 minutes is the industry benchmark, and under 1 minute is the target. Leads contacted within 5 minutes are roughly 21 times more likely to qualify than leads contacted after 30 minutes.
Most online buyers and sellers submit inquiries to several agents at once. The first agent to respond usually owns the conversation, so response speed decides the deal more often than experience or marketing spend.
Industry studies put the typical agent first response between 4 and 12 hours, and many leads submitted at night are never answered at all. That gap is where most online lead spend is wasted.
About 60 seconds, day or night, on every source including Zillow, Realtor.com, IDX forms, Facebook lead ads, web chat, and missed calls.
Yes. An ISA costs $3,000 to $5,000 per month and only covers business hours. Diviine answers, qualifies, and books 24/7 starting at $97 per month.
Time the gap between lead submission and your first outbound message across your last 20 leads, then take the median. The free Diviine grader on this page scores it for you and shows the revenue impact.
What to read once you know how fast you answer today.