Realtor.com lead follow-up: getting more from connection leads

How to get more from Realtor.com leads: response speed, the first message, qualification questions, cadence, and automating replies for connection leads.

Realtor.com leads behave like other portal leads with one difference: many arrive with a phone number attached, which raises the value of a fast text and a same day call attempt.

The short answer

  • Text within five minutes, then call within the hour.
  • Use the phone number. It is the main advantage over other portal sources.
  • Lead with the property or the ZIP code they searched, never a generic greeting.
  • Track contact rate per source so you can judge whether the spend is working.

How Realtor.com leads reach you

Depending on your product, inquiries arrive by email, in the app, and pushed into your CRM. The practical problem is that they arrive at all hours and each additional minute lowers the odds of contact.

First contact sequence

Send a short text immediately, then attempt a call within the hour if there is no reply. The text warms the number so your call is not a cold unknown ring.

  • Minute 0: text referencing the exact listing or search area.
  • Minute 30 to 60: call once and leave a 12 second voicemail.
  • Day 1: email with three comparable listings.
  • Days 3, 7, 14: alternate channels with new inventory.

Qualifying without interrogating

Get timeline and financing before area preference. A buyer who is 30 days out and pre-approved deserves a different response than one who is nine months out, and everything downstream changes based on that answer.

Automating Realtor.com follow-up

Diviine ingests Realtor.com inquiries from your connected inbox or CRM, replies in under 60 seconds with a message that references the property, qualifies in conversation, and books on your calendar. Quiet hours and opt-out handling are built in.

Frequently asked questions

How do I get more leads from Realtor.com?

Buying more is one lever, but improving contact rate on the leads you already receive is usually cheaper. Cut your median response time and add attempts three through eight before increasing spend.

Should I call or text a Realtor.com lead first?

Text first so the number is familiar, then call within the hour. A cold call to a brand new inquiry is answered far less often than a call that follows a text.

Can Diviine handle Realtor.com leads?

Yes. Connect the inbox or CRM that receives them and Diviine replies, qualifies, and books automatically, with every message logged for review.