How to evaluate real estate follow-up software: response speed, channel coverage, conversation quality, compliance controls, and CRM sync.
Follow-up software is judged on one outcome: how many of your inquiries turn into conversations. Use these six criteria when comparing options.
Ask for the median, not the marketing claim. Anything measured in minutes rather than seconds means the tool is scheduling, not responding.
Zillow, Realtor.com, IDX, website forms, Gmail and Outlook, SMS, and missed calls. Any gap becomes the source you handle manually forever.
Send yourself a test inquiry with a real question. If the reply ignores your question and asks for a call, leads will ignore it too.
Consent capture, quiet hours by the lead's local time, instant opt-out, and a message level audit log. This is not optional for automated texting.
Contacts, conversation summaries, qualification fields, and appointments should flow into your existing system without manual entry.
You should be able to approve drafts before they send while you tune the tone, then switch to autopilot per source. Any tool that only offers all or nothing is asking for too much trust on day one.
The one that answers fastest across all your sources with quality you would sign your name to. Diviine is built for exactly this and starts with a 30-day free pilot.
Drips send on a timer. Follow-up software of this kind reads and answers, then continues the conversation based on the reply.
Diviine is $97 a month solo and $297 for teams. Judge it against cost per booked appointment rather than the sticker price.