Real ChatGPT prompts for listing descriptions, follow-up, and CMA prep, plus the one job ChatGPT cannot do for realtors. Copy, paste, use today.
Twelve prompts that hold up in front of a client, and an honest look at the one job no prompt can do for you.
ChatGPT is excellent at drafting: listing copy, follow-up sequences, neighborhood summaries, and objection scripts. It is not a lead response system. ChatGPT only writes when you open it and ask, so a lead that arrives at 11:14pm sits untouched until you next sit down at a keyboard. Use ChatGPT for the writing. Use an always-on agent for the answering.
You are a listing copywriter. Write a 140-word MLS description for this property. Lead with the single most unusual feature, not the bedroom count. Avoid the words stunning, charming, must-see, nestled, and boasts. Write at a 7th grade reading level. Property details: [PASTE DETAILS].
Write a 2-sentence text to a Zillow lead who asked about [ADDRESS]. Goal: get a reply, not book a showing. Ask exactly one question. No exclamation points. No 'I would love to'. Sound like a busy professional who is glad they wrote.
Build a 7-touch follow-up sequence over 21 days for a buyer lead who went quiet after one reply. Alternate SMS and email. Each touch must give something useful (a comp, a rate note, a new listing) before it asks anything. Output as a table: day, channel, message.
I need to ask a seller for a price reduction on [ADDRESS], listed at [PRICE] for [DAYS] days with [N] showings and no offers. Write the talk track. Open with data, not apology. Give me three likely objections and my response to each.
Write a 200-word neighborhood brief on [NEIGHBORHOOD, CITY] for an out-of-state buyer with two kids. Cover commute, schools in general terms, walkability, and what the area is genuinely not good for. Do not state school ratings or demographics. Be honest about tradeoffs.
Here are six comps: [PASTE]. Write the pricing narrative I will say out loud at a listing appointment. Give one recommended list price and the one-sentence reason. Then give the two comps a seller will argue with and how I answer.
Write three different same-night open house follow-up texts for [ADDRESS]: one for a visitor who loved it, one who was lukewarm, one who is still 6+ months out. Each under 300 characters. Each ends in a question.
Rewrite this so it sounds confident rather than eager. Cut the length in half. Remove every apology and every 'just checking in'. Keep one clear ask. Email: [PASTE].
I have a listing appointment at [ADDRESS] with a seller who has interviewed two other agents. Give me a 10-question discovery list ordered so the hardest question comes fourth, not first. Then give the three questions they will ask me and a 30-second answer for each.
Summarize this inspection report for a first-time buyer. Three sections: what is genuinely a problem, what is normal for a house this age, and what I should get quoted before closing. Plain language, no jargon. Report: [PASTE].
Write a re-engagement message to past clients I have not contacted in over a year. It must not pretend we spoke recently and must not ask for a referral in the first message. Give me one version for text and one for email. Under 90 words each.
Write a weekly seller update template for a listing with activity but no offers. Include showings, feedback themes, market shift, and one recommendation. Tone: calm, specific, no filler. It should make a seller feel informed rather than managed.